Happy Live Nakama was established in March 2020, evolving from the 2017 online platform Happy Live into a Japanese lifestyle goods store with both physical and online direct sales. The store's procurement is managed by William Chak, complemented by over ten years of Japanese sake wholesale experience from Wilson Chak, resulting in a comprehensive Japanese lifestyle goods store.
Aichi Prefecture's renowned sake brewery, Maruishi Brewing, is collaborating for the first time with the local sake brand HAPPY LIVE NAKAMA.