WF CENTRAL, situated in Beijing's vibrant Wangfujing district, exemplifies a fusion of luxurious design and modern innovation.

The revitalization aimed to reflect the evolving dynamics of the Wangfujing shopping district, with an emphasis on augmenting the lifestyle experience offered by the mall. The renovation redefines luxury retail by integrating art, fashion, and culture, creating a dynamic hub that transcends traditional shopping experiences. Its sophisticated approach to space planning ensures a seamless flow between indoor and outdoor areas, optimizing visitor engagement. The renovation facilitated a smooth transition from the pedestrian street to the B1 level. This crucial change transformed the original B1 parking area into an open DROPOFF flexible space, enhancing visitor access and engagement. The project transforms conventional retail spaces into immersive, multi-dimensional environments, showcasing art installations and fostering community interaction.